The disadvantage is your browsing experience becomes all about safety. The advantage of this is you can see clearly in the search results which sites are safe. Norton encourages you to use “Norton Safe Search” alongside “Norton Safe Web”. You could argue that listing the occasional, innocent website as dangerous is a justifiable loss for your overall safety. It works on Facebook too: a breeding ground for phishing links. You can remove untrustworthy sites from appearing in your results within the settings. It is designed to spot malware infected sites, as well as phishing sites which try to steal your personal information. Norton Safe Web is a browser extension which lets you see a website’s safety and shopping rating for every search result. If businesses don’t use their software and follow Norton’s guidelines, they face losing customers.įrom the user’s point of view, it can be a helpful layer of security, however. It goes beyond convenience, like buying an iPhone and then the iMac because they are easier to sync. Many view Norton Safe Web as a means to make people buy their other products. If you’re a business owner, Norton Safe Web might mean having to spend time and money ensuring Norton have listed your site (with the reassuring green tick) as safe. The same can happen when Google or other search engines do this, but antivirus companies such as Norton are seen as a particular nuisance and time-consuming, extra security hurdle to deal with. On the other hand, many site owners and businesses have paid the price when Norton deems a (harmless) site as either “unknown” or “dangerous”. On the one hand, they are positively perceived as protecting users from viruses, malware and spam. Software such as Norton Safe Web has always been divisive. The question is not “do I need internet security?” but “which should I get?” Does “Norton Safe Web” really make the web safe?
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